| Event Name: | How Pricing can Improve Your Margin |
| Description: | Pricing is an important component of an enterprise's business processes and financial performance. Companies can face a variety of pricing problems such as unnecessary discounting and quoting prices below breakeven. We believe that improving pricing is one of the most strategic and powerful ways for companies to improve their business and financial performance. A 1% improvement in price translated to an 11% increase in profitability.
This innovative forum will provide you with the answers to the pricing challenges facing you today. With an interactive format combining real-life case studies, informal debates and practical workshops, you will gain the inside knowledge and cross industry insights you need in order to benchmark your pricing strategies, maintain critical competitive advantage and ensure maximum value. An unparalleled speaker line-up from top-organisations will assist you. Become a Pricing champion by attending this innovative forum. |
| Type of Event: | Industry Events - Banking - Finance |
| Event Agenda: | 8.30 – 9.00 Welcome in lobby + Registration
9.00 – 9.10 Opening Remarks
(European Pricing Platform)
9.15 – 10.00 Guidelines and principles of the pricing process at McDonald’s.
(McDonald's Europe Ltd)
10.00 – 10.45 The pricing of a multi brand strategy.
(KPN)
10.45 – 11.15 Coffee Break + networking
11.15 – 12.15 B2C: Dynamic Pricing at Sundio Group
(ORTEC)
11.15 – 12.15 B2B: Successful case-studies on effective pricing deployment at global banking organizations
(Logica & Zafin Labs)
12.15 – 13.45 Walking lunch + Networking
13.45 – 14.30 A Practical Guide To Performance Based Discounting
(Bausch+Lomb)
14.45 – 15.30 B2C: The success story of Attractie-, & Vakantiepark: Flexible prices to boost margins
(Attractie-, & Vakantiepark Slagharen)
14.45 – 15.30
B2B: Digging for gold with differentiated prices in the capital goods market
(Blauw Research & Pon Equipment)
15.30 – 16.00 Coffee Break + networking
16.00 – 16.45 Pricing function in a Fortune 100 corporation like Dell.
(Dell)
16.45 – 17.00 Closing remarks
(European Pricing Paltform)
17.00 - … Network drink
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| Event Location: | Van Der Valk Hotel Schiphol A4 |
| Event City: | Amsterdam |
| Type of Venue: | Hotel |
| Station/Stop: | |
| Directions: | Take the train to Amsterdam Schiphol Airport and take our complimentary shuttle bus at bus stop A9 |
| Event Start Date | 28-Sep-10 |