| Event Name: | I will Have What She is Having: Mapping social behaviour |
| Description: | Humans are first and foremost social creatures, and this fact shapes and explains most of our choices.
We’re not just blindly driven by hard-wired instincts to hunt, gather or reproduce - our decisions are based on more than “nudges” exploiting individual cognitive quirks.
In their new book 'I’ll Have What She’s Having', Alex Bentley, Mark Earls and Michael J. O’Brien show how we use the brains of others to think for us and as storage space for knowledge about the world - and how focused social learning by a few gets amplified as copying by the masses.
Mark Earls visits the RSA to explore how ideas, behaviour and culture spread through the simple means of doing what others do - and how we can use this knowledge to understand how people behave and how to begin to change.
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| Type of Event: | Social Events - Socializing |
| Event Agenda: | Speakers to include: Mark Earls, author and consultant on marketing, communication and behaviour change
Chair: Matthew Taylor, chief executive, RSA.
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| Event Location: | RSA |
| Event City: | London |
| Type of Venue: | Cultural Center |
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| Event Start Date | 03-Nov-11 |