Rise and Shine! Crisis management case studies

Event Name:	Rise and Shine! Crisis management case studies – Jo Aaron, Atradius
Description:	What happens when the media get the wrong end of the stick and refuse to let go? Jo Aaron works for trade credit insurer Atradius, a financial giant responsible for safeguarding tens of billions in cash flow on behalf of British businesses each year. She talks us through her battle to appeal to the better nature of the bloodthirsty British press and how she won them over using the most unlikely of weapons. The speaker Jo Aaron has 15 years international PR experience, returning to her native Wales in 2003 from Seattle, USA where she was Corporate Marketing and Communications Director of Getty Images, the global b2b photography dotcom. She followed this with a lobbying stint as Head of PR and Marketing for the Association of National Park Authorities before being poached by Principality to help re-brand and re-launch the loved Welsh institution. Headhunted by Atradius in 2007 as Senior Corporate Communications Manager, she is still there and has enjoyed the unexpected pleasures of Newsnight, the front pages of the FT and the frankly rude awakening of Today in her quest to set the record straight as the financial crisis took hold.
Type of Event:	Industry Events - Advertising - Marketing - Media
Event Agenda:
Event Location:	Cardiff Arts Institute
Event City:	Cardiff
Type of Venue:	Cultural Center
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Event Start Date	24-Nov-11

Rise and Shine! Crisis management case studies – Jo Aaron, Atradius