| Event Name: | Shape the Agenda - social marketing |
| Description: | Mark Stuart - Head of Research, The Chartered Institute of Marketing will look at the latest Agenda Paper on social marketing which argues that commercial marketers have much to learn from their colleagues in social marketing. Through its paper, The Institute aims to bring greater clarity to the marketing profession about what social marketing is.
Many marketers continue to confuse social marketing (the use of marketing strategy and techniques to bring about positive behaviour change, such as quitting smoking) with social media marketing (the use of online social networks, such as Facebook, for marketing purposes). |
| Type of Event: | Industry Events - Advertising - Marketing - Media |
| Event Agenda: | |
| Event Location: | Bournemouth University |
| Event City: | Bournemouth |
| Type of Venue: | College - School |
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| Event Start Date | 12-Oct-09 |