| Event Name: | Social Media Revolution Conference |
| Description: | HOW ARE YOU MAKING SOCIAL MEDIA WORK FOR YOU?
Social Media Revolution: Impact and implications for B2B marketing
It will offer you practical advice and guidance from key speakers at LinkedIn and Twitter on how to leverage its potential, along with case studies from Sun Microsystems and Sage showing how B2B businesses are exploiting social media in todays tough economic climate.
By attending this conference, youll learn how to deliver an effective social
media strategy, which means you can:
- engage and influence your target audience through low-cost media platforms
- increase traffic and stickiness to your website
- improve your search engine ranking
Specific learning points include:
- how to gear up your marketing for Social Media
- understand the relevance of social media platforms eg LinkedIn, Twitter etc
- overcome social media marketing fears and failures
- learn how B2B brands are pioneering in this space
Be part of this half day conference and get an inspired insight into social media; and then network with your peers, with drinks and canapes. |
| Type of Event: | Industry Events - Advertising - Marketing - Media |
| Event Agenda: | Coffee and tea reception
Introduction: Joel Harrison, B2B Marketing
The Social Media landscape explained
Graham Lee, Chief Executive, Social Media Library
Case study: Sun Microsystems, ‘System Heroes’
Domi Pettifar, joint MD, DNX
Using Twitter for B2B marketing
Tom Chapman, Social Media Strategist, Headstream PR
Coffee break
Social and political context to social media
Zina Manda, Director, Mardev
Case study: Sage ‘Train your business brain’
Joanna Elliott, Head of Brand Communications, Sage
The evolution of online communities
Henry Clifford-Jones, Director of Media, LinkedIn
Case study: WebEx
Drew Nicholson, Joint MD, DNX
Panel debate and Q+A
Discussion of issues raised
Networking with drinks and canapes
Conference closes |
| Event Location: | The Place Hotel |
| Event City: | Manchester |
| Type of Venue: | Hotel |
| Station/Stop: | |
| Directions: | |
| Event Start Date | 10-Jun-09 |